My role was to collaborate and manage the conceptual creation with the external agency on a fresh campaign which aligned waste and recycling services following the amalgamation of the former Canterbury and Bankstown Councils. I worked with the Sustainability team to draw out positive messages to educate and change behaviours of our residents on recycling methods. I delivered design collateral in six different community languages and I kept the user at the centre of the design process by adding a direct link to the translated materials through a QR code for broader engagement through technology.